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Money Courses

 

Course Title

 

Slide Count

Length

Finding Money To Start A Business

195 Animated Slides

Approx. 3.0 Hours

 

A comprehensive ten-part course on the tactics of how money is really raised for small business formation. The course examines the sources of available capital and an overview concerning the difference between debt and equity. The course walks you through the maze of financial terms and tactics necessary to successfully identify and secure money for a new business venture.

 

Creating A Loan Package

140 Animated Slides

Approx. 2.5 Hours

 

This course details the exact set of steps necessary in preparing a comprehensive loan package request. Each of the forms and requirements are explained and included. From initial readiness tests to help with advanced topics such as U.S. Small Business Administration loans, this course lays it on the line concerning what a lender is really looking for and how they evaluate loan requests.

 

Creating Financial Projections

149 Animated Slides

Approx. 3.0 Hours

 

A comprehensive how-to look at creating projected income statements, cash flow statements, and balance sheets. An essential skill in securing outside financing and in managing a business.

 

Finding and Attracting Investors

138 Animated Slides

Approx  2.0 Hours

 

The course presents practical tactics on how to identify and secure different types of capital including seed capital, angel capital, and venture capital. The process used by different kinds of investors is presented and the tools for completing the fund-raising process are presented. Special focus is given to the federal and state laws that govern the capital and securities process.

 

Accounting 101

149 Animated Slides

Approx 2.5 Hours

 

Take command of a bookstore and coffee bar and see how money moves in and out of a business learning the fundamentals of accounting at the same time. This course provides an in-depth look at each of the primary accounting transactions used in a business demonstrating how "the language of business" works. Without using any accounting jargon to begin with, the course demonstrates how to keep score in a business through a simple scorecard approach. When you are finished, you are shown that each of your scorecards represents one of the three primary financial statements used in managing a business.

 

Management Courses

 

Course Title

 

Slide Count

Length

Crafting A Business Plan

135 Animated Slides

Approx. 2.5 Hours

 

This course is about the craft of creating a plan for your business. The business plan is the essential document used to raise money for a business and communicate your business vision and strategy to your management team, suppliers, customers, and other stakeholders.

 

Crafting A Business Plan - Spanish

135 Animated Slides

Approx. 2.5 Hours

 

Este curso se basa en el arte de crear un plan para su negocio. El plan de negocio es un documento esencial utilizado para recaudar fondos. También comunica su misión y visión estratégica al equipo administrativo, proveedores, consumidores, y acreedores.

 

Strategic Planning and Execution

183 Animated Slides

Approx. 3.5 Hours

 

This course presents the fundamental devices used in crafting a strategy for a business venture. The course puts forth the innovative mechanisms of internal and external strategy which are based on the findings of a new body of research into the strategy-making processes of successful growing ventures.

 

The Entrepreneurial Strategies

160 Animated Slides

Approx. 3.0 Hours

 

This course describes the available entrepreneurial strategies and how they are applied in the marketplace. For anyone starting or growing a business venture, the knowledge and skills underlying the entrepreneurial strategies are an essential part of any entrepreneur's toolkit.

 

Starting A New Business

192 Animated Slides

Approx. 3.0 Hours

This course provides the advice and strategies of the some of the leading entrepreneurs concerning what it really takes to start a new venture.  This course will show you how to protect your ideas, how to hire employees, how to find out what licenses and regulations may apply, as well as, provide more than 50 resources of free information that are available to you in making your new business a reality.

 

Choosing A Legal Structure

129 Animated Slides

Approx 2.0 Hours

 

Every new venture has to work the complex decision of what legal structure to choose for the business. This course breaks down this decision into its essential characteristics simplifying the decision-making process.

 

Buying A Business

221 Animated Slides

Approx 3.0 Hours

 

A comprehensive course on how to buy the right business at the right price. Developed by entrepreneurs who buy businesses for a living, this course offers advice and wisdom in such areas as: the key questions to ask of any seller, the due diligence process, valuing a business and determining the offer, negotiation steps and tactics, and sample legal agreements.

 

Hiring and Managing Employees

155 Animated Slides

Approx 3.0 Hours

 

An overview of the essential processes of managing employees.  Includes best practice on the hiring process, employee forms you must file, wage and hour regulations, taxation and privacy issues, health and safety standards, benefit and retirement plans, discrimination and termination processes, and more.

 

Marketing Courses

 

Course Title

 

Slide Count

Length

Creating Buzz: Small Business Marketing

192 Animated Slides

Approx. 3.5 Hours

 

Creating Buzz is one of the most comprehensive courses on how marketing is actually executed in a small business. The theory of creating buzz is that your primary investments should be time, energy, and imagination. Creating Buzz is packed-full of hundreds of strategies, checklists, and tips across the realms of network theory, positioning, advertising media, word-of-mouth campaigns, publicity, and public relations. From informal, easy-to-do tactics to full-fledged formal marketing plans, the lessons taught in this course are paramount to anyone growing an organization.

 

Marketing Insight and Research

161 Animated Slides

Approx. 3.0 Hours

 

This course provides the process steps of conducting market research and the how the process differs for a small entrepreneurial venture as compared to a large corporation. Highlighted are the tools used to explore the external market environment, segment customers into target markets, and define the consumption chain for a customer segment. Data resources discussed include secondary market data available for researching your industry, customers, industry size, and sales potential.

 

Positioning Master Class

108 Animated Slides

Approx. 2.0 Hours

 

This course defines what positioning is and how it works as a communications tool to reach customers in a crowded marketplace. Positioning is about perceptions not products. Market strategy is therefore planned in the mind and not the marketplace. This positioning course puts forth and describes the available positioning strategies including the positioning of a leader, the positioning of a follower, and the tactics for repositioning the competition. It also presents the easiest way of getting into the prospect's mind and helps you to prevent the most common positioning mistakes.

 

Pricing Strategy and Tactics

232 Animated Slides

Approx. 4.0 Hours

 

This course explains what value is and why it's better to set prices on value rather than cost. An overview is presented of the 3Cs that influence price: costs, customers, and competition. Each of the available generic pricing strategies and techniques for segmented and lifecycle pricing are demonstrated, as well as, the effects of pricing psychology, and how pricing effects the other elements of your marketing mix.

 

Understanding Advertising and Promotions

166 Animated Slides

Approx. 3.0 Hours

 

This course defines exactly what a copyright, trademark, and patent are and what kinds of protection they might afford your business. The process of establishing such protection is presented for each kind of property. Also discussed are international intellectual property protection issues, as well as, important legal documents such as non-disclosure agreements.

 

Marketing 101

153 Animated Slides

Approx. 3.0 Hours

 

This course describes the fundamentals of the most important aspect of any business: marketing. Learn the concepts taught in college-level courses in just a few hours including the "5Ps"-Product, Promotion, Price, Place, and Positioning.

 

 

If you currently have a user name and password please follow the link to login to these courses - www.smallbizu.org/vtsbdc

First time users please contact your VtSBDC Area Business Advisor to receive the login code.