Let Your Communication Plan Take Flight: Discover the Tactical Side of Marketing & Public Relations Planning
3 minute read In a three-part series focusing on communications and marketing planning, we shared the “why” behind having a well thought out plan in part 1. In part 2, we highlighted specific strategies. Finally, in part 3, we take a look at the tactical side of a sound communications plan. Assess, Strategize, Implement: Putting Your Communication Plan […]
Successful Communication Begins with Strategic Planning: Highlights of the VtSBDC Communications Plan
5 minute read In Part 1 of our blog series on Communications, we shared the Why behind having a well thought out, strategic plan to assess and reflect upon your business’ unique value proposition, target audiences, branding, and messaging. While most of us love to plunge right into the energetic, fun side of tactics, let’s take a pause […]
What’s the Buzz About?: The Five Why’s Behind the VtSBDC Communications Plan
4 minute read When four experienced, well-connected bankers decided to join forces and start a small community bank, their intended marketing plan was to open the doors of their flagship location and reach out to their contacts to say, “we’re open,” a frequently used approach that assumes, “build it and they will come.” However, something happened during the […]
Preparing to Meet with a Bankruptcy Attorney
< 1 minute read In February, we hosted a webinar with Vermont Law School on Small Business Bankruptcy and Reorganization. The goal of this webinar was to clarify the available options, demystify the legal process and destigmatize common misconceptions about bankruptcy. One question that was frequently asked during this webinar was, “How should I prepare for a consultation about […]
How to Hire a Bookkeeper
2 minute read How do I choose a bookkeeper? We are asked this question frequently, during our workshops on “Starting Your Own Business” and individual client meetings. The bookkeeping function IS an essential part of your business. Bookkeepers help keep your business financials organized and correct, allowing you as the business owner to stay in compliance and make […]
Online Presence Guide Part II: Time for the Next Steps
3 minute read With so much information to consider given the importance of your online presence, we divided our suggestions and resources into two parts. Part one encourages you to conduct an assessment of the current state of your website using a Check-Up and Homepage Review. If you haven’t taken this initial step yet, you can find it […]
Reinvigorate Your Website with our Online Presence Guide
2 minute read If you’re looking to update and refresh your company’s website, look no further! This online presence guide is a great tool for both existing and new businesses. No matter what stage of business you’re in, this tool will offer best practices for your website and help set you up for success as you continue to […]
Finding Balance with the Weekly Schedule
2 minute read The Weekly Schedule is a crucial resource for any business owner. Whether you’re a seasoned entrepreneur or just starting a side hustle, time is the most valuable resource you have. No matter what stage of business you are at, it’s important to consider how your personal life fits with your business responsibilities. We recommend using […]