In person events – retail and wholesale events from food shows to farmer’s markets – are a major source of income for the Value-Added Food businesses in Vermont.
However, they are also a major commitment of both time and money that need to be properly managed to yield the best results.
To help you decide if any in-person selling event is the right addition to your marketing efforts we have created a simple, but effective 4-step process.
The Steps are as follows (each step has expanded information including questions to answer and steps to take when you click on the link):
Step One: Are you ready to sell your product at a show?
This step will help you answer both if your product is in-person event ready. And additionally if your marketing and production process is in place to support increased sales.
Step Two: Are in-person events right for your business?
The next step is to analyze the “big picture” of whether or not in-person events are a viable revenue stream for your business.
Step Three: Yes, in-person events are a good choice for my business…now what?
So you’ve decided that in-person events are the right choice so this step will allow you to analyze each potential event, create your in-person event schedule and then begin to prepare for and manage the events.
Step Four: Post event…what to do now?
Post event management goes beyond just fulfillment of the orders so we have created a list of to-dos that include on-going analysis of each event and its addition to your bottom line.
Culinary Costing Template
Trade Show Gems (from your peers)