VtSBDC reignites federal grant to energize business community
RANDOLPH CENTER, Vt. (Jan. 21, 2021) – Vermont Small Business Development Center’s (VtSBDC) State Director Linda Rossi has announced the reintroduction of a federal SBA grant to launch and develop a multi-faceted program benefiting Vermont’s small businesses, especially those most impacted by three campus closures: Green Mountain College, Southern Vermont College, and College of St. Joseph. The grant also supports entrepreneur education designed for college and high school faculty and students. Titled “FORWARD VT,” the program will be implemented virtually in the southwest region of the state, and set the stage for taking the “Portable Assistance Program” to other communities in Vermont. If possible, an in-person event will take place in the summer of 2021.
FORWARD VT equips business owners and new entrepreneurs with strategies and tools to renew and restore their vibrancy and productivity, moving them forward from challenging circumstances such as the college closures and the impact of the pandemic. Online events and workshops will take place starting in February.
“While we had to postpone the rollout of this dynamic program due to COVID-19, 2021 presents opportunities for us to collaborate with our partners to provide our clients with the education, encouragement, and expertise that will jump start or re-start a diverse range of small businesses,” said Ms. Rossi. “We view the program as a solid foundation to build upon, and to extend well into the future.”
VtSBDC has outlined specific steps to support those hardest hit by the closures of these institutions of higher education exacerbated by the pandemic, as well as tangible materials that will be developed and available to share at the project’s conclusion.
Action steps include:
- Providing one-on-one virtual advising for entrepreneurs starting their first business
- Specialized advising to help impacted small businesses
- Online workshops
- Collegiate pitch practice for student innovators
- Online training program for high school teachers in a mini-institute of entrepreneurship
- Marketing strategies including digital marketing, e-commerce, social media, cloud computing, and potential exporting to expand customer bases beyond the local market
- Media audit, and tools for a comprehensive communication plan
- Consistent communication with participating business owners and staff via virtual meetings, group sessions, social media and more
Partnering for Success
“Our goal is to maximize the grant’s effectiveness by collaborating with our valued partners,” explained Ms. Rossi. “We look forward to joining forces with the Chamber and Economic Development of the Rutland Region, Bennington County Industrial Corporation, Rutland Young Professionals, the Mint, the Lightning Jar, SCORE, the VT Women’s Business Center, the Vermont Innovation Commons, and our town officials, just to name a few.”
VtSBDC recognizes the importance of measuring the success of this program, and has identified milestones and a timeline to assess both quantitative and qualitative measures. While individual client information is strictly confidential, aggregate data will be reported to the funders. Select clients and programs may be featured on the VtSBDC website and blog.
Managing the Program
VtSBDC has assembled a management team comprised of VtSBDC advisors and a private sector professional to accomplish the goals and objectives of the project under the direction of the State Director and Associate State Director. The scope encompasses advising and training to college-age and young entrepreneurs, one-on-one advising in digital marketing and social media, and entrepreneurship education for teachers and students (including those in Rutland and Bennington county high schools).
“We are energized and optimistic about the opportunities we can provide to our business community through the Portable Assistance Program, or FORWARD VT,” concluded Ms. Rossi. “The grant allows us to add to the extensive scope of services we already provide, and lays the groundwork for an innovative long-term program with amazing potential for the future.”
Details of the online workshops and events will be announced soon.
For more information, visit www.vtsbdc.org .