Heather H. Main, M.Ed., has been sharing and educating on health education and fitness since 1989.
She opened Main Wellness Works in 2002 and focuses on personal fitness in her private South Burlington fitness studio, and brings fitness and health promotion to workplaces in Vermont and beyond.
The challenge of communicating with clients due to the pandemic…
- Owner Heather Main had a small but busy personal wellness and coaching business pre-pandemic.
- The pandemic revealed that her simple website and lack of social media or email presence would make client connections too tough during the past few years.
Through the Community Navigator Pilot Program (CNPP), the Central Vermont Economic Development Corporation (CVEDC) worked with Heather to evaluate her situation and to take action. Together, they decided that telling her story through digital tools would enhance her business and help Heather move forward.
…bringing a new approach with digital tools
- Provider Lisa Sylvester of Interrobang helped Heather with a brand-new website and a series of trainings in basic online marketing skills so she is able to communicate with new and existing customers online.
Heather is now focusing on moving her business forward and continuing to create a nurturing approach that encourages clients to take care of themselves and of each other.
This story is part of the Community Navigator Pilot Program. Learn more at vtsbdc.org/find-cnpp.
Funding (in part) through a grant with the U.S. Small Business Administration.