RANDOLPH CENTER, Vt (May 2, 2022) – Linda Rossi, State Director of the Vermont Small Business Development Center (VtSBDC), has announced the appointment of Phyllis Ershowsky as Marketing and Communications Specialist. She was previously a marketing consultant for VtSBDC since January 2020.
Ershowsky will be instrumental in advancing the marketing and communications activities in support of the mission of the VtSBDC. This involves writing, scheduling and distributing press releases, announcements, blog articles, e-newsletters, and working closely with other team members on social media, web content related to organizational initiatives and events.
In addition, for the Community Navigator Pilot Program (CNPP), Ershowsky will coordinate communications activities related to outreach done by VtSBDC as the hub, publicity about the project, and support communications of the nine spokes, serving as their point of contact for messaging and outreach goals.
Ershowsky previously owned and operated a marketing and public relations firm based in Southwest Florida. Originally from NY, she began her career in marketing for a major cruise line and served as public information officer for county government. She was also vice president of a full-service marketing and public relations firm before opening her own agency. She lives in Rutland County.
Ershowsky received a bachelor’s degree in English from Vassar College, and a master’s in business administration from Dowling College. She is an accredited public relations professional (APR) and a certified public relations counselor (CPRC) and is currently a member of the Public Relations Society of America (PRSA) Yankee Chapter.
“We are thrilled to have Phyllis on our VtSBDC team,” said State Director Linda Rossi. “Her enthusiasm for our mission combined with her professional skills and experience will allow us to tell the important stories of Vermont’s small businesses, and how VtSBDC contributed to their success.”
VtSBDC (Vermont Small Business Development Center), is funded in part by the SBA and the State of Vermont Agency of Commerce. To learn more visit vtsbdc.org.