VtSBDC hosts world’s leading generations speaker Jason Dorsey
2 minute read

Virtual presentation on June 25: “Crossing the Generational Divide”

RANDOLPH CENTER, Vt. (May 6, 2021) – The world’s leading Gen Z and Millennials speaker, Jason Dorsey, is coming to Vermont…virtually. On June 25 at 1 p.m., the statewide business community will have an opportunity to attend a unique and inspiring presentation delivered by the industry leader Adweek calls a “research guru.” 

Speaking on Crossing the Generational Divide: Unlocking the Potential of Every Generation, Jason’s passion is inspiring every generation while sharing new solutions that drive results. Those who have seen his presentations say, “He’s funny, too.” Hosted and facilitated by Vermont Small Business Development Center (VtSBDC), registration for this limited-seating, free special event is now open at:


In a quick-paced, powerful presentation, attendees will learn how to drive communication, engagement, trust, and performance across generations including Gen Z, Millennials, GenX, and Baby Boomers based on Jason’s brand new research. Learn why different generations experience the same challenges differently—such as working remotely—and what to do about it to drive results while increasing motivation, loyalty, and collaboration.

Guests of all generations will leave with new insights, strategies, and specific actions they can apply immediately to keep different generations working together, focused, and motivated.

A globally sought-after speaker and advisor, Jason Dorsey has led extensive research on how to lead, motivate, and communicate—as well as what behaviors actually work with each generation in times of rapid change, uncertainty, and new behavioral norms. He has also been a business owner since the age of 18.

“There has never been a more urgent and important time to understand Gen Z and Millennials in every business sector,” said Jason. “Millennials now outspend every other generation of consumers and are the largest group in the workforce. Gen Z, already age 23, are ushering in a new era of communication, engagement, and expectations that will drive new change in every industry and market. I am a big believer in the work that SBDC does, and I look forward to sharing my research with communities in Vermont.”

“We are thrilled to welcome Jason to Vermont (virtually) in what is sure to be an important event for Vermont’s business community,” said VtSBDC State Director Linda Rossi.  “It will be valuable for all attendees to hear from Jason and learn from his unique research in order to drive change.  Given the importance of every generation included in today’s workforce, his insights are timely and will help Vermont businesses as well as educational institutions and other organizations develop strategies to attract and retain young people.”

This is a free event taking place on June 25, 2021 at 1 p.m. Registration is required and seating is limited. Register at https://vsc.zoom.us/webinar/register/WN_-J44bHA0RkehfslMLkgPlg

For more information on Jason Dorsey, visit the website http://jasondorsey.com/ or watch his videos at https://vimeo.com/jasondorsey

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